This is one of the topics we’d want to answer in terms of YouTube content development, having transcribed hundreds of videos.
As you may be aware, YouTube is now the world’s second most popular search engine. Only Google is more powerful. YouTube is a Google property, therefore it’s expected to provide high-quality content and provide a consistent experience across all Google products. Having said that, while YouTube has a large number of professional video providers, it also has a significant number of amateur content creators who contribute significantly to its growth.
With this post, we wish to highlight a few topics that content creators on YouTube should be aware of both before starting a channel and while running one. So here we go.
Post on a regular basis
This cannot be emphasised enough. If you’re anxious that your video isn’t flawless and that it has to be that way all of the time, you’re unlikely to have anything published. We’re sure there are some photos from 4-5 years ago that you’re not very pleased of in terms of quality, but like with anything else, practise makes perfect.
It’s also critical that you establish a goal for yourself and keep to it in terms of blogging on a regular basis. You can impose consistency for a time and it will turn into a habit before you realise it.
Gears For Making Videos
It isn’t necessary for you to have the most modern recording technology available. However, you must have at least enough to get a respectable product out there. This does not have to be expensive; it might be as easy as purchasing an excellent audio recorder for about $100.
Many YouTubers, especially when it comes to audio, tend to overlook this part of the product. Paying attention to the details will determine whether or not your final product is successful.
Videos published to YouTube are no different than the hours of video content you watch on television, Netflix, and other platforms on a daily basis. So there’s a lot to be learnt in terms of production quality, camera angles, and so on from these sources.
Breaking Bad, for example, has fantastic camera work; you might try some of that. Also, the lighting in “The Wire” is fantastic, so you could play around with that. Inspiration may be found anywhere; all you have to do is look for it.
Don’t be frightened to cut things up with the scissors.
A terrible video is far worse than one that has been trimmed to a lower size. Do not be afraid to slice off pieces if you believe they do not meet the quality criteria you have established for yourself.
It’s also critical that you set the appropriate quality standards for yourself. You may watch top YouTubers to see what degree of quality is acceptable at that level and attempt to achieve it with each of your videos.
Sooner or later, you will gain followers.
On YouTube, having a large number of followers/subscribers isn’t everything. In truth, the quantity of your channel’s subscribers has no bearing on its quality. You’ll be able to amass a following over time, but you’ll need to be patient and consistent in your content distribution.
If you’re seeking to earn a quick cash, YouTube is not the place for you. As a result, take everything with a grain of salt. With good and consistent content, money and fans will follow.
Maintain a straightforward approach.
Don’t worry about cramming your video with a million things when just a few may have done a greater job.
We have a tendency to overthink the process of adding a large number of variables, and if you intend on doing this for a long time, you’ll have your work cut out for you. Rather, keep the setup and procedure simple so that the transition from the camera to your channel is seamless.
If a basic Windows Movie Maker/QuickTime could do the job, there’s no purpose in complicating things by investing all that additional money for Adobe’s Final Cut Pro unless you absolutely need it.
Make a transcript of your video
It goes without saying that introducing a new consumption channel for your content may be quite beneficial. Captions, unlike other portions of your movie, are searchable by search engines since they are text files. This will boost your chances of getting found by those seeking for your material, resulting in more followers and profits.
According to one research, subtitles boost views by 14.38 percent in the first 14 days and 7.32 percent overall. So, why would you want to throw that money away? Improve your discoverability by having your YouTube video transcribed.
Keep an eye on video SEO.
It’s no secret that there’s a lot of SEO you can do with your material, and aside from the transcription of your video described above, you can also increase your SEO by doing the following.
a) Include a descriptive title that provides sufficient context.
A homage to the Boston Celtics Class of 2009 is a good description.
Yaaaaaaaaaaaaaaaaaaaaaaaaa 2008 Boston Celtics
b) Use tags that are relevant to the content of your video. These are the options you’ll see while uploading the movie, and it’s critical that you pay attention to them.
b) In your description, use keywords. Consider Google Search’s meta-descriptions in the early 2000s. This might have a significant impact on your SEO. As a result, make sure you include a detailed yet concise description of your film.
Also, in all three portions of the content, don’t forget to include keywords that you want to rank for.
Build a thicker skin.
This is critical since the internet isn’t entirely made up of angels. Most people aren’t going to be kind to you, and you’ll have to deal with their criticism. However, it’s critical to understand the difference between constructive criticism and sheer trolling, which you should avoid.
Make use of social media.
Because the audience won’t always come to you, you’ll have to take the performance to them. Start using social media and create an effective distribution system to ensure that your material reaches as many people as possible.
Buffer is a terrific tool for content distribution that we endorse, but there are many more comparable solutions available.